What does 340gsm mean?

Close-up macro of 340gsm organic cotton hoodie fabric showing dense weave and structure, featuring Lilith’s Corsage.

GSM stands for grams per meter. It’s a measure of fabric weight.
The higher the number, the denser and heavier the fabric.

Is higher GSM better?

Not always. If you wore a 340gsm t-shirt in summer, you would melt.

Durability isn’t just about weight. It’s about construction, fibre quality, and how a garment is put together. But weight matters

Why 340gsm?

340gsm sits at the heavy end of everyday wear. It resists thinning at stress points, it holds its shape, it feels structured, it survives life and washing cycles.

Our 340gsm hoodies and sweaters are made from 50% recycled organic cotton and 50% organic cotton. Recycled cotton reduces waste input; organic cotton reduces chemical load.

Sustainability without durability is theatre.

Whether it’s a day-old button up that’s buttons have come off, or a sweater twists and thins and is unusable in 6 months, circularity doesn’t matter. Longevity comes first.

Why doesn’t everyone talk about gsm?

You don’t really need to. If something feels good enough, that’s usually enough. I care because everything in my cupboard that has been made with consideration, particularly organic cotton, I still have, so many decades later. A sweater that is as good now, as it was in 2012.

I want my clothes to live with me.

Like finding something at the back of a cupboard years later and it still feels epic.
We can do better than garments that fade or break after one wash.

It matters.