Year One

Year One

This has been my escape.

It’s officially one year since I opened the Teemill store, aka the Core range, aka sustainable streetwear, aka where the Artifacts live in the Archive. 🤣

In case you hadn’t noticed, I build backwards. No one in their right fucking mind would build an entire business architecture before building product. Except for me.

I’ve not scratched the surface of what I plan to build, but the fact that I can shake it and it doesn’t fall down, is, annoying actually, if I am honest.

I always find a loose nut. It’s one of my favourite games is try break it. I’m very good at it.

Model wearing Corruption, a condition in The Canis.

Game on

The next step is finding people to play.

My social strategy thus far has been ‘post and bail’. Which is good for, nothing, it’s good for nothing.

Now that the hardest part is done, the next hardest part must begin. Which again, is backwards, but can I get enough people to care? That remains to be seen.

Really…supposed to do this the other way around.

Streetwear, mythology, art and games

Ja. I know.
But, I’m bored. In real life, I live in a uniform of holy trackies and sweaters.
At any given moment I could be somewhere ankle deep in mud, in my office, or getting covered in dog.

I can’t wear my nice things because there is no “out” where I live. I work from home.
I need something that still looks artistic, inspired, authentic.

And at the end of the day, all covered in cobwebs, bugs, Canis, dog hair, who knows what else, missing my cat and family, I just want to be comfortable.

Worldbuilding chaos

What started with an idea for a cap led to gradually constructing an entire creative ecosystem.

A sustainable streetwear label, a publishing platform, a mythology, a visual language, a product architecture, a content system, a worldbuilding framework, and a long-term business strategy, all while working a day job, navigating financial pressure, grief, you know…life.

What will year two bring?

I have absolutely no idea.
I know what I’d like to happen.

When I started The Pavement Special in 2023, before this website, before the cap and the clothes, I had no job.
Again.

I was desperate to do something stimulating, that I knew I wasn’t going to find in any role. I had nothing but time on my hands that I didn’t want.

I started writing.

I probably should have quit by now

Believe me, I’ve thought about it.
I’ve rattled it to the bones, and it won’t bloody fall down.

I’ll think about my socials and well, lack thereof, the challenge of getting this in front of the right people cos I’m blending genres like mad. My audience is scattered.

And just when I think, ok, maybe this entire thing is a dumbass idea, another condition will emerge, another character, another story, another arc, another level.
I’ve stopped shaking it. Now I just hang on for dear life.

“Arise my mighty pink army! Scatter left, scatter right, attack!”

…

” Beware geneticists, with their craziness and hybrid monster fantasies. Beware the things they do, they’re geneticizing monsters with geneta-glue”

Crabulon. Evil Scarecrow.

To the two people that get that, welcome, where you been?

And to the handful that have been here from the start, thanks for sticking around.