Built to Endure: The Test Run

Close-up black-and-white photograph of human eyes featuring vivid multicolour irises in turquoise, green, and magenta; representing the Mongrel Logic visual identity and first product drop in development

This week was a turning point. Sitting here trying to write this after redefining our socials, changing our name(domain), developing content and designing streetwear, I’m not going to lie, is painful. Having an overloaded brain is not conducive to writing. But work is not done.

It ain’t over till the diva sings

That one was due an upgrade. And it’s most certainly not over, we’re just beginning. We’re moments away from the first drop and a test run on Mongrel Logic. Suddenly, what felt like it was 3 months away is suddenly a few sleeps away.

Don’t panic, 42.

It’s been part mild panic and frantic output combined with pivots and reversals. But honestly, the thing that has always worked for me has been just focusing on the next baby step, and the one after that.

The first drop is about to…well…drop.

The first Mongrel Logic products; the hoodies, are officially in testing and heading for launch. The Signature Edition Cap is still the North-Star, but this is the trial run. The test of the system.

First hoodies, then caps, then world domination

I clearly watched too much Pinky and The Brain growing up.

Shop Launching Soon

I’ve been saying for weeks that you’re not going to want to miss the cap, and you’re not going to want to miss the first drop from Mongrel Logic either. Watch this space closely for more, follow along, subscribe, turn around, touch your nose. (Telepathically activates FOMO)