Built to Endure: The Test Run

Close-up black-and-white photograph of human eyes featuring vivid multicolour irises in turquoise, green, and magenta; representing the Mongrel Logic visual identity and first product drop in development

This week was a turning point. Sitting here trying to write this after redefining our socials, changing our name(domain), developing content and designing streetwear, I’m not going to lie, is painful. Having an overloaded brain is not conducive to writing. But work is not done.

It ain’t over till the diva sings

That one was due an upgrade. And it’s most certainly not over, we’re just beginning. We’re moments away from the first drop and a test run on Mongrel Logic. Suddenly, what felt like it was 3 months away is suddenly a few sleeps away.

Don’t panic, 42.

It’s been part mild panic and frantic output combined with pivots and reversals. But honestly, the thing that has always worked for me has been just focusing on the next baby step, and the one after that.

The first drop is about to…well…drop.

The first Mongrel Logic products; the hoodies, are officially in testing and heading for launch. The Signature Edition Cap is still the North-Star, but this is the trial run. The test of the system.

First hoodies, then caps, then world domination

I clearly watched too much Pinky and The Brain growing up.

Shop Launching Soon

I’ve been saying for weeks that you’re not going to want to miss the cap, and you’re not going to want to miss the first drop from Mongrel Logic either. Watch this space closely for more, follow along, subscribe, turn around, touch your nose. (Telepathically activates FOMO)

Building the best cap in the world.

Designer drawing embroidery artwork for the Mongrel Logic™ Signature Cap.”

I know; that’s a bold claim; any day now I half-expect Elf to burst through the door and congratulate me. Just kidding. Mostly.
Still, it hasn’t deterred me from trying. Defining it. Creating it. Drawing the embroidery. Designing the fabric. Agonising over the tiniest details for days on end; a seam, for instance, or the jacquard I keep changing my mind about, or a two-day internal debate about GSM.

When an idea becomes a movement.

Turns out I’m full of bold claims. But this isn’t just about making a cap that lasts a lifetime; it’s about building a movement.
A business that’s profitable, scalable, and creates space for other talent to shine too.
I’ve spent months developing a product designed to outlast trend cycles; something that’s wearable art, not fast fashion.
If you like the idea of clothing that can be passed down, if you love luxury but walk dogs too much to Dolce that shit, and if streetwear lives in your bones, stick around.

The cap that changed everything.

I never imagined I’d end up here. The last time I tried to kick this off, the pandemic happened. Somewhere between exhaustion and obsession, this project became the thing that kept me going.
Beyond all the big-world chaos, this started from something simple: I had nothing to wear.
I don’t wear make-up daily. I walk dogs. I get covered in mud. I live in trackies, hoodies, and caps; but that doesn’t mean I want to look like I’ve raided a jumble sale. They just don’t make what I need or want. So, I’m making it.

So when it the bloody cap getting here?

Soon. I can’t say much yet, things are still moving, but if all goes to plan, before the year’s out.
It’s a luxury cap built to last a lifetime. The embroidery artwork alone took over 35 hours, the fabric design even longer. Every detail has been considered to make it look and feel like the best cap in the world; durable, timeless, and eco-friendly.

More updates are coming

One thing on my never-ending to-do list: a newsletter. I’ll have it live in the next week or so.
If this sounds like your thing, stick around. When you see the cap, you’ll want to be in the loop for future drops; because this is just the beginning.
If you want to be one of the first to own the first-ever Mongrel Logic™ cap, sign up when the newsletter lands and follow along on socials.