The Problem With Circularity

We produce 92 million tonnes of textile waste globally per year, with projections rising further by 2030.
Circular fashion has a long way to go.

Voluntary schemes like Remill, has recovered over 100 tons of clothing in the first two years of opening the scheme to all brands.

This is why we don’t have a branded logo tag. So that you can recycle your tee or hoodie.

This is what recycled fashion looks like. Recovered, prepared for remanufacturing.

Asking people to change behaviour

I don’t think this is impossible, we do it all the time. Asking businesses to change, that’s another thing altogether.

Some fast-fashion retailers (you know who) add thousands of new products every day.

Which has been designed for speed, scale and profit rather than longevity, repairability or what happens once it's out in the world.

With fast fashion being increasingly the affordable choice, this is only going to get worse.

Poverty and Sustainability are linked

This is a tough one.

People living with fewer resources are often forced into behaviours that look sustainable from the outside. Having fewer options available isn’t the same thing as sustainability.

Being able to make ‘conscious choices’ is a privilege.

It shouldn’t have to be.

Does building circularity into a streetwear ARG help?

I don’t know yet. Is it going to help solve the worlds problems, probably not.
I’m bothered when business push recycling issues downstream, but in this case, downstream is where the t-shirt is.

People do need to be more invested in what they buy, how often they buy, which brands they support.

I don't know how you resolve these two conflicts.

Will change be regulated?

Many countries are developing textile waste regulations, but much of the sector still relies on voluntary participation.

Regulations are coming, but slowly.

How can a game fix this?

Well, that remains to be seen.
But if we are going to ask people to participate, then surely, we need to build something better. Not more expensive. Just with more meaning.

Not saying I’ve solved that.

Cash for recycled bottles (and t-shirts😉) aside.

Which I’m down for. But, we need so much more. Nobody has solved this yet.

I’m trying.

You've Been Sold Short

For a long time, streetwear meant one of two things.
Hype. Or basics.

Either you were chasing a drop, refreshing a page at 8am for something you'd resell before you wore it, or you were buying a logo on a blank and calling it culture. Neither of those is fashion. Neither of those is art. And neither of them was built for you.

You were sold the idea that luxury lives behind a velvet rope. That it speaks a language you weren't born into. That it belongs to someone else, someone with the right postcode, the right accent, the right everything.

That was always a lie.

Mongrel Logic organic cotton

Luxury is construction

Fabric. Longevity. The feeling of putting something on and knowing immediately, this was made to last. Not made to trend. Not made to be binned in a season. Made to become part of how you move through the world. Streetwear at its best was always that.

The street has always been the catwalk

The difference is who's been building for it.

Mongrel Logic started from a simple dissatisfaction

With what exists, with what's accepted, with the gap between what people deserve and what they're being offered.

Artwork mapped onto garment

Fabric that reads like graffiti, like tattoos, like something with a past and a future. Not a clever play on words. Not a trend cycle mood board. Something that rewires how you think about what you put on your body.

Expect better. Wear better. Build better.

That's not a slogan. It's the only direction this was ever going.

Built to Endure: The Test Run

Close-up black-and-white photograph of human eyes featuring vivid multicolour irises in turquoise, green, and magenta; representing the Mongrel Logic visual identity and first product drop in development

This week was a turning point. Sitting here trying to write this after redefining our socials, changing our name(domain), developing content and designing streetwear, I’m not going to lie, is painful. Having an overloaded brain is not conducive to writing. But work is not done.

It ain’t over till the diva sings

That one was due an upgrade. And it’s most certainly not over, we’re just beginning. We’re moments away from the first drop and a test run on Mongrel Logic. Suddenly, what felt like it was 3 months away is suddenly a few sleeps away.

Don’t panic, 42.

It’s been part mild panic and frantic output combined with pivots and reversals. But honestly, the thing that has always worked for me has been just focusing on the next baby step, and the one after that.

The first drop is about to…well…drop.

The first Mongrel Logic products; the hoodies, are officially in testing and heading for launch. The Signature Edition Cap is still the North-Star, but this is the trial run. The test of the system.

First hoodies, then caps, then world domination

I clearly watched too much Pinky and The Brain growing up.

Shop Launching Soon

I’ve been saying for weeks that you’re not going to want to miss the cap, and you’re not going to want to miss the first drop from Mongrel Logic either. Watch this space closely for more, follow along, subscribe, turn around, touch your nose. (Telepathically activates FOMO)