Mongrel Logic is 2 months old!

Mongrel Logic Cupcake with Logo icing (not its not real, how else do you give a website and a brand a cake?)

I’m not going to lie, that was painful. It was fun, but also painful. I have built a shop, rebuilt a website, more times than I can remember, our designs are rolling. Fixed embarrassing errors, all of them, I hope.

We’ve got new designs coming

I’m working on our next design as, well…not as I type that would make me an octopus. But now. Currently.

Now it’s time to spread our wings

It’s been a massive amount of work to get here. I’ve been up till ungodly hours sorting out everything from marketing strategies to future Core Range designs and our Limited-Edition range.

It’s all been worth it.

I started the blog two years ago with no direction and just waffled on for over a year before I developed any of this. I have some loyal bloody crew that have watched me do this from the start and talk about everything from cutting down trees to the thing that sparked the cap idea. I’ve built this in public, which we will continue to do. I started with nothing, I started before the idea, and here we are.

Excited for 2026

There is a lot in store for 2026, we have artists we will feature, we have the designer range, launching next year and will continue to grow our circular, sustainable, deliciously soft organic cotton designs, bringing you circular, wearable art that’s been built to endure.

Subscribe to The Studio Dispatch for more.

That’s our newsletter.

It was hard to stop, this digital cupcake features our first design. I’m hungry now.

A Quick Note on Our Studio Hum

DJ at work

Since changing all my social profiles to business accounts, I can no longer post my videos to my favourite songs, boo! And no disrespect, but it’s hard to find something royalty free that is incredible.

I became an overnight sound designer.

Which was a lot of fun. Finding sounds, editing them, finding samples playing around with layering; weird, random sounds coming out the office. The problem is, it’s very time consuming. And I am all about time saving. So, I made a sound. We have an official sound. My days of sound designing are over.
Our base layer came from a Sample Focus clip called “Gospel Choir Hum” by user2866535286451.
We adjusted it, shaped it, sped it slightly, and paired it with a bark that sounded exactly like Zen; turning a simple sample into the signature Mongrel Logic™ sound.

The shortest career ever

Well, it was fun while it lasted. But I can’t tell you how relieved I am to just be focused on visual content again. It’s cut my content creation time in half. And I’m rather proud of it. Woof.

Look ma, I made a hoodie!

The build begins. One eye, one line, one rule broken.

I’ve only just stopped dreaming in web build, waking up in the middle of the night feeling like I’ve been holding down ctrl shift or something for hours. There are two things happening simultaneously.

The Shop Is Open

I somehow managed to pull that all together in a day and a half. And I’m loving every minute of it. Ok, maybe not so much the stress part; but I have gotten better at managing everything. As it stands, I am a non-conformist. I’m the guy that pushes the red button that says do not push. OK, I’m not that dumb but when I am told no, I usually pick it up and go- ok but why?

Rebel with a cause.

My cause is not unique, it’s essential. We all know we need to improve everything from fashion to well, everything. ‘Lest we all end up like Mad Max. So, I’m not going to bang on about that, other than to say that developing products that last is incredibly important to me. It took months of research before choosing Teemill, and I am eagerly awaiting my first sample, I’ll share as soon as it arrives. I cannot wait to launch our designer range. To say I’ve been working hard is an understatement. I used to talk to people about stars, actual ones not the Hollywood kind, and now the only thing that comes out of my mouth is related to building, design or vision.

I’ve had to start watching Ghost Adventures again as a way of switching off.

There’s nothing like Aaron’s “whoa’s” to take your head out of reality. I’m not here to debate ghosts though. I am here to say I watch things like this to escape, and I’ve just finished a series, the first in almost a decade, thank you Peacemaker. I don’t have time nor the inclination to watch six episodes just for a bit of story and ten to get to the big action sequence. I haven’t watched any series aside from maybe the pilot in years. Kudos.

Although would I have watched it if John Cena wasn’t in it?

Doubt I would have clicked. Clearly, I don’t want to talk about work, I’m due to finish a design today, hopefully bring it to you asap, and I started writing this last night talking all business and it made my eyes water and my brain go all squirmy.

If this sounds like the kind of fashion you’re into

Bwaahahahahahaha. SEO is going to hate this because it makes no sense. But I’ve just thrown out my second rule book. If you weren’t around for the old blog, the last time I threw out a rulebook I built this. This time I drop kicked it out. Boom. I’d rather innovate than copy, hopefully, I’m not a complete idiot and this all works out nicely. So far, I’ve built a business in a few short months. And launched it. So…hold my beer. Wait, was that a ghost?

Built to Endure: The Test Run

Close-up black-and-white photograph of human eyes featuring vivid multicolour irises in turquoise, green, and magenta; representing the Mongrel Logic visual identity and first product drop in development

This week was a turning point. Sitting here trying to write this after redefining our socials, changing our name(domain), developing content and designing streetwear, I’m not going to lie, is painful. Having an overloaded brain is not conducive to writing. But work is not done.

It ain’t over till the diva sings

That one was due an upgrade. And it’s most certainly not over, we’re just beginning. We’re moments away from the first drop and a test run on Mongrel Logic. Suddenly, what felt like it was 3 months away is suddenly a few sleeps away.

Don’t panic, 42.

It’s been part mild panic and frantic output combined with pivots and reversals. But honestly, the thing that has always worked for me has been just focusing on the next baby step, and the one after that.

The first drop is about to…well…drop.

The first Mongrel Logic products; the hoodies, are officially in testing and heading for launch. The Signature Edition Cap is still the North-Star, but this is the trial run. The test of the system.

First hoodies, then caps, then world domination

I clearly watched too much Pinky and The Brain growing up.

Shop Launching Soon

I’ve been saying for weeks that you’re not going to want to miss the cap, and you’re not going to want to miss the first drop from Mongrel Logic either. Watch this space closely for more, follow along, subscribe, turn around, touch your nose. (Telepathically activates FOMO)

This Got Out of Hand: How a One-Month Website Move Became a Beast of a Business

Concept artwork symbolising Mongrel Logic growing from a small blog into a full design studio.

I’m back baby!

Remember when I said this would take a month?

Yeah…try three. But it’s not because I ghosted. It’s because the tiny thing I thought I was doing decided to grow teeth.

I was just planning on moving website platforms, moving my domain, I have reasons.
Since then, things have escalated. Fast. Somewhere between “I don’t know what I’m talking about” and “I think I designed a cap”: I created a beast.

It's not just a cap. I’m now thinking about ateliers, military embroiders or Japanese, maybe even an upholsterer. All in the pursuit of what might be the coolest cap ever made.

Sorry I took so long…

The timeline blew up. But so did the dream. What started as a blog shuffle is now pointing towards building regenerative, limited, luxury products that actually mean something.