Built To Endure
Built To Endure was one of the first phrases this world produced. With The Canis absorbing everything, it felt right to raise a glass to where it started. The originals. The early language. The first iteration of Mongrel Logic.
Building this world has led me through a universe of phrases, words, and slogans. Built to endure was one of the first.
With the unearthing of The Canis, which is currently worming its way into every SEO corner and page on our websites, our original language is being replaced.
Yours truly drawing Lilith’s Corsage, with an older landing page visible on screen. Dec 2025.
Hopefully not completely erased.
Today, I removed the last visual trace of The Mongrel Studio page, it’s still there in practice, but our little placeholder now has a purpose beyond that. I’m feeling slightly nostalgic about stuff no one knows about but me.
The backbone of everything we do
Built to endure is and always will be at the heart of everything we do. From story to garment, it’s been designed to travel with you. Live with you. And be recycled once you’re done with it. Sustainability is and always will be at the core.
Built to endure hoodies
When what you’re building starts evolving under you, calls itself “The Canis” and takes over your social feed, I find myself hesitating over the delete button. The ‘built to endure’ hoodie is still in the shop. I know it doesn’t fit. I can’t bring myself to remove it. It’s already evolved once when we ran out of the recycled fabric colours.
The Originals
The designs that I started the shop with, will not be there for much longer either. My weird little teenage beasties are being absorbed into The Canis.
Sometimes I can’t believe I put them on hoodies.
Broken proverbs
I can’t tell you the story of where ‘Confusion Says’ comes from. Let’s just say I had a wild childhood, and this proverb was a product of it and my brother’s insane sense of humour.
I have no idea whether broken proverbs have a place to grow within The Canis.
Raise a glass
To the originals, to the early language, to the first iteration of Mongrel Logic, as we are absorbed into The Canis. If you have been here from the start, I hope you have enjoyed watching this happen. I feel like I haven’t slept in a year.
What is The Canis?
The Canis has been here longer than you know. Twenty years of characters, worlds, tokens and conditions; built before there was a name for any of it. The designs in this store are artifacts. Each one marks where something stands. Start with who you are.
Omens: A world within The Canis
The Canis can’t be entered.
Only recognised. That recognition is the doorway.
The Canis is a record
A world in development for over 20 years. Characters, villains, tokens, conditions, and the three primal elements, the Canes, that shape how you survive it. Every design in this store is an artifact from that world. Every piece marks where something stands.
Start with who you are.
Choose your element. Follow the marks. The record will guide you through.
Trouble is coming. Find The Canis.
This One's For The Underdogs
Not the word. The actual thing. Mongrel Logic was built for the ones who were too loud, too quiet, too weird, too much, and still showed up.
Not the word. The actual thing, Mongrel Logic.
The kids who cleared hallways just by existing. The ones who were too loud, too quiet, too weird, too much, not enough. The ones who got their lunch money taken and their ideas ignored and still showed up the next day with something to prove.
Mongrel Logic, built for the underdogs. Lex the dog, brand mascot and co-founder.
That's who Mongrel Logic is for
Not because it's a good marketing angle. Because it's where this came from. I am the weirdo. The loner. The underdog mongrel who will not stop once it sets its mind on something. I built this because I had to and I built it for the people who understand that feeling without needing it explained.
Metal heads. Hip hop heads. Underground everything. People who'd like to see the world work better and have quietly stopped waiting for permission. People who don't need external validation and have learned to survive without it even when they do.
You don't wear Mongrel Logic to fit in
You wear it because you stopped trying to. The street is the catwalk. Always has been. We just build like we know it.