Built To Endure
Building this world has led me through a universe of phrases, words, and slogans. Built to endure was one of the first.
With the unearthing of The Canis, which is currently worming its way into every SEO corner and page on our websites, our original language is being replaced.
Yours truly drawing Lilith’s Corsage, with an older landing page visible on screen. Dec 2025.
Hopefully not completely erased.
Today, I removed the last visual trace of The Mongrel Studio page, it’s still there in practice, but our little placeholder now has a purpose beyond that. I’m feeling slightly nostalgic about stuff no one knows about but me.
The backbone of everything we do
Built to endure is and always will be at the heart of everything we do. From story to garment, it’s been designed to travel with you. Live with you. And be recycled once you’re done with it. Sustainability is and always will be at the core.
Built to endure hoodies
When what you’re building starts evolving under you, calls itself “The Canis” and takes over your social feed, I find myself hesitating over the delete button. The ‘built to endure’ hoodie is still in the shop. I know it doesn’t fit. I can’t bring myself to remove it. It’s already evolved once when we ran out of the recycled fabric colours.
The Originals
The designs that I started the shop with, will not be there for much longer either. My weird little teenage beasties are being absorbed into The Canis.
Sometimes I can’t believe I put them on hoodies.
Broken proverbs
I can’t tell you the story of where ‘Confusion Says’ comes from. Let’s just say I had a wild childhood, and this proverb was a product of it and my brother’s insane sense of humour.
I have no idea whether broken proverbs have a place to grow within The Canis.
Raise a glass
To the originals, to the early language, to the first iteration of Mongrel Logic, as we are absorbed into The Canis. If you have been here from the start, I hope you have enjoyed watching this happen. I feel like I haven’t slept in a year.
