A Christmas Of Refinement.
I now find myself waking in the night with tension from holding down Ctrl +C and not pasting it, because technically, I’m asleep.
Lilith’s Corsage in progress
Much to the annoyance of everyone around me, the amount of work I have been doing to build this little engine that could, has kept me up so late that I almost saw Santa.
Have you ever dreamed in ctrl c, ctrl v?
Neither had I, until I started building the shop. I now find myself waking in the night with tension from holding down Ctrl +C and not pasting it, because technically, I’m asleep. This should give you some indication of how many alt texts, descriptions, documents, versions, oh my!
The little engine that could.
Four days of drawing later, our latest design, Lilith’s Corsage, is now on the website. I wanted to do a lily, but not floral in the traditional sense. I pulled elements from older drawings and folded them into the piece; that’s where the checkerboard petals come from, for example.
I guess now the test of the dream begins.
Not the ctrl copy and paste dream. The whole thing. I’ve tried breaking it, and it stands. And now I’m about to roll the proverbial boulder down the hill.
Too many metaphors?
This is the first chance I’ve had to flex in two weeks of product design, store development, and endless strategy work. So yes, too many metaphors. My brain is trying to wake up after long hours of repetitive tasks. It’s not quite there yet.
A refined store front and some new pyjamas.
That’s really…a wonderful thing.
Verbal bondage and visual systems.
Naming the work while building it: three characters, a new visual system, and the first time the whole thing can breathe.
AI visual showing the three characters to Mongrel Logic, a small part of the process of developing our visual system.
The tiny problem when you build like I do is the language evolution as I progress. I’ve changed the website more than I have changed outfits this year.
Defining what hasn’t been defined.
Learning how to talk about the three characters I inhabit in this world has been extremely challenging. Every time I refine even the smallest phrase, the knock-on effect of clarity in one area means a complete rewrite in another.
It’s ok, I won in the end.
I have emerged from the wilderness of my own mind, covered in moss, dirt and ichor. But I think I might have finally moulded all these things into one coherent, cohesive story that finally has its visual shit together.
The evidence of our evolution is here for all to see.
I don’t mind that. At all, actually. I have built this from scratch. Whether it’s finding identity in wording, or arguing with myself over flat felled seems and GSM, pattern makers, choosing our manufacturers for the limited editions; it’s been one hell of a journey to be able to stand here next to a thing that looks like a thing. The beginnings of a thing. A ‘th’ if you will.
Mongrel Logic has found its stride.
Which is good because I walk fast. I have not stopped in months. The tiniest bit of wording on the website, image, description, product seen and the coming soon limited-edition range is all occupying my head. All trying to find its mark.
It took a minute, but this is the first time it’s felt like it can breathe.
There is much more coming. And so much more to do. I’ve just finalised a visual identity system. And our next hoodie design is under construction. I’ve just finished rewriting the website again, and for the first time, I think I have a plan for our socials. The AI image above was part of that journey, trying to articulate the three characters of my business. I needed a visual way to help me delineate language and this helped quite a bit.
Mongrel Logic is 2 months old!
Mongrel Logic just turned two months old. From rebuilding the shop to launching our first designs, it’s been wild, painful, brilliant and we’re only getting started.
Mongrel Logic Cupcake with Logo icing (not its not real, how else do you give a website and a brand a cake?)
I’m not going to lie, that was painful. It was fun, but also painful. I have built a shop, rebuilt a website, more times than I can remember, our designs are rolling. Fixed embarrassing errors, all of them, I hope.
We’ve got new designs coming
I’m working on our next design as, well…not as I type that would make me an octopus. But now. Currently.
Now it’s time to spread our wings
It’s been a massive amount of work to get here. I’ve been up till ungodly hours sorting out everything from marketing strategies to future Core Range designs and our Limited-Edition range.
It’s all been worth it.
I started the blog two years ago with no direction and just waffled on for over a year before I developed any of this. I have some loyal bloody crew that have watched me do this from the start and talk about everything from cutting down trees to the thing that sparked the cap idea. I’ve built this in public, which we will continue to do. I started with nothing, I started before the idea, and here we are.
Excited for 2026
There is a lot in store for 2026, we have artists we will feature, we have the designer range, launching next year and will continue to grow our circular, sustainable, deliciously soft organic cotton designs, bringing you circular, wearable art that’s been built to endure.
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It was hard to stop, this digital cupcake features our first design. I’m hungry now.