Baaplrvlsrsppdtedpdspot.
A month of studio work doesn’t always have a name. This is an attempt to give one to everything that happens before a launch feels real.
Founder (me) drawing the latest design, Lilith’s Corsage
I know it’s not a word, but it’s the best one I have for everything I have been doing over the past month. Brand architecture and authorship, practice-led research, visual language systems, reflective studio practice, platform dynamics, threshold and entry design, process documentation, and sustaining practice over time.
Which all sounds very fancy for a fuck-ton of work.
And it has been. But every month that goes by, I refine this little system and fine tune it and it’s really starting to look like what I had in my head. It’s been hugely frustrating at times. Some research is still going nowhere due to the nature of what I am trying to build, I am early. Being early means I need to define, not copy. And do it in a way that I can stand by proudly. When you are the first to do a few things, there is no one else to ask.
Which is equally Great! And terrifying.
Luckily, I am that busy I don’t have a lot of time to think about the terrifying and just focus on the next thing, and the thing after that. It sounds cryptic, and it’s not meant to. Inside my little brain is everything that we are about to launch next. We have three upcoming projects, one of which is the designer range.
All the designs, web development, copy writing, trademarks, legal, fulfilment, packaging, that list above, are all juggling for top spot. I can only pick one thing at a time.
Not to mention Insta, which for the first time is starting to feel like a thing. I can’t tell you how much work has gone into that, far too many 2am finishes.
A strong finish to 2025.
We got our first orders through and our first reviews, I’m living in a world of firsts now. It’s quite fun. And we’re off to a hell of a start for 2026, having ironed out my Baaplrvlsrsppdtedpdspot.
What’s coming in 2026?
This year I’m planning to launch the designer range, where this all started, with Mongrel’s first design, before any of this was a thing, our signature cap. A cap isn’t really a winter thing. I have another two big projects lined up for the next month to three that are in the wider Mongrel universe but not linked to the designer range, more on that later.
Deep breathe and plunge.
As I stand here, right on the edge of the precipice, it’s a very cool place to pause. From this vantage point I can look back and still see everything I have built, to get me where I am now. And I am about to jump off the proverbial cliff (suited up) where I will lose this perspective and gain a new one. I can see everything laid out in front of me, or the possibility of it, and the hard solid ground behind me. It’s still quite peaceful, despite the noise in my head. All of that is about to change.
Verbal bondage and visual systems.
Naming the work while building it: three characters, a new visual system, and the first time the whole thing can breathe.
AI visual showing the three characters to Mongrel Logic, a small part of the process of developing our visual system.
The tiny problem when you build like I do is the language evolution as I progress. I’ve changed the website more than I have changed outfits this year.
Defining what hasn’t been defined.
Learning how to talk about the three characters I inhabit in this world has been extremely challenging. Every time I refine even the smallest phrase, the knock-on effect of clarity in one area means a complete rewrite in another.
It’s ok, I won in the end.
I have emerged from the wilderness of my own mind, covered in moss, dirt and ichor. But I think I might have finally moulded all these things into one coherent, cohesive story that finally has its visual shit together.
The evidence of our evolution is here for all to see.
I don’t mind that. At all, actually. I have built this from scratch. Whether it’s finding identity in wording, or arguing with myself over flat felled seems and GSM, pattern makers, choosing our manufacturers for the limited editions; it’s been one hell of a journey to be able to stand here next to a thing that looks like a thing. The beginnings of a thing. A ‘th’ if you will.
Mongrel Logic has found its stride.
Which is good because I walk fast. I have not stopped in months. The tiniest bit of wording on the website, image, description, product seen and the coming soon limited-edition range is all occupying my head. All trying to find its mark.
It took a minute, but this is the first time it’s felt like it can breathe.
There is much more coming. And so much more to do. I’ve just finalised a visual identity system. And our next hoodie design is under construction. I’ve just finished rewriting the website again, and for the first time, I think I have a plan for our socials. The AI image above was part of that journey, trying to articulate the three characters of my business. I needed a visual way to help me delineate language and this helped quite a bit.
What is The Mongrel Studio?
“The next chapter is finding a collaborator, making the cap and launching it.”
The first Mongrel Studio logo; the creative home behind Mongrel Logic’s sustainable design philosophy
The Mongrel Studio is where I designed my first cap. It had no name back then. It’s a physical space as much as it is a space inside my head. Where the ridiculous and the incredible are possible. I am one of those people who is interested in everything. I have the good fortune of wide-ranging experience.
I love both the light and the dark, I can easily be found cleaning with Devil wears Prada running in the background listening to Lorna Shore whilst contemplating why we’re trying to terraform a planet with no rotating core. This example isn’t exclusive.
Why did I develop The Mongrel Studio?
I can’t help with Mars. But after I designed the cap, I developed the studio to answer the design questions I have been asking my whole life. Why we do things the way we do and how I could do it better.
When I was a kid; at The Kruger National Park my brother and I slept in a one-man tent that was dripping with condensation, listening to Hyenas sniffing around the campsite. I still hate tents.
One night, there was an infestation of black beetles that stank worse than anything I have ever smelled. They gathered around lights and died in the thousands. I will never forget that smell, it took my breath away like horseradish or wasabi. I love both of those, I just mean the compound in the smell, it knocks your breath back into your throat.
I was looking at the streetlight outside the other night, it was at about midnight, and there was one lonely bug swirling around it; getting ever closer to the spider web spun across the light. It made me sad. I have always loved nature and deplore how we live with it.
What does this have to do with caps? Nothing. And everything. It’s the backbone of everything I do. It’s important to design with nature in mind. We must do things better. It can’t just be about profit and eating up resources. I don’t have an answer to it all. But I finally have a home for my mad scientist to live.
From a Cap to Solving the world’s problems
I want to help that lonely bug, and I want to help people be able to earn their own money. If you can’t afford to eat, you can’t afford to care about insects. The focus right now is making a cap that, with care, will last you a lifetime. It’s something that your kid might dig out of your cupboard in 20 years’ time and claim it as their own. Using the right materials. Not producing landfill in the form of fast fashion. Creating products that have a life on the second-hand market. Limited, capsule drops under the label Mongrel Logic™.
Transparency is key as well, I think. I don’t have everything figured out yet, six months ago there was no brand, just a blog and me trying to figure out what my next step was. Now I am madly pulling together design files and hunting for the right collaborator.
The next chapter for the studio
The next chapter is finding a collaborator, making the cap and launching it. After that, I have more tricks up my sleeve and a vision. The vision being the development of a house that empowers others to do the same and bring access to those who don’t have it.
How is Mongrel Studios going to help?
I know this is bigger than me. The hard part will be getting it done, but I’m not sweating. It starts with our signature edition cap, motivated by a desire to see people win, because we can’t solve the worlds problems if we are all constantly losing.
Welcome to Mongrel Studio.
If you are still reading, thank you. Follow along to see the cap launch unfold and watch what becomes of this space. Collaborators welcome. Subscribe to the newsletter; coming soon and follow on socials. This is just the beginning.