Testing organic growth, not just organic cotton.

Close-up photograph of my dirt-covered hand placing small marbles on asphalt, symbolising starting from zero and organic growth.

Part of my early strategy is to test organic growth. Our small social accounts have only just found their full vocabulary, and testing has started.

Instagram stats are not a healthy place to live in.

Don’t get me wrong, it’s fun. I’m up for the challenge. But, playing a medium-to-long-term game while looking at daily stats is a bit like watching an hourglass fill, one grain of sand at a time. That part is dull as anything. Luckily, not tied to my personal sense of power or validation, but absolutely tied to planning and upcoming projects.

A Game of Follows.

Sorry…couldn’t help myself. Why am I being such a dick about doing it the hard way? Well, I can’t fully test the financial sustainability of the system without starting with zero.  It’s a lot to explain in a short blog, but part of what I am testing is the zero-start-up (or near zero, let’s face it) cost philosophy as well. But I did start the blog, before all of this was born, with nothing. Free documents, free versions, free everything.

How am I avoiding burnout?

I’ve planned. Most of the end of 2025 was spent documenting, taking pictures of our prints and garments in real life. I have endless content to use; the hard part is putting it together in a way that is legible.

I’m not so good with patience.

I wish there were another two of me. But we’d need to be able to tell each other apart so one of them is a cyclops and the other has snakes for hair. Read into that, what you will. I just mean sheer workload and ability to make time to be able to separate myself from it for long enough to have a good idea. That’s tough.

Speaking of good ideas.

I’m currently working on the latest design. I’ve been recording some of the process, not sure what I’ll share yet, but, fuck ja, if organic growth and slogging sounds familiar to you then join me why don’t you?  

Mongrel Logic is 2 months old!

Mongrel Logic Cupcake with Logo icing (not its not real, how else do you give a website and a brand a cake?)

I’m not going to lie, that was painful. It was fun, but also painful. I have built a shop, rebuilt a website, more times than I can remember, our designs are rolling. Fixed embarrassing errors, all of them, I hope.

We’ve got new designs coming

I’m working on our next design as, well…not as I type that would make me an octopus. But now. Currently.

Now it’s time to spread our wings

It’s been a massive amount of work to get here. I’ve been up till ungodly hours sorting out everything from marketing strategies to future Core Range designs and our Limited-Edition range.

It’s all been worth it.

I started the blog two years ago with no direction and just waffled on for over a year before I developed any of this. I have some loyal bloody crew that have watched me do this from the start and talk about everything from cutting down trees to the thing that sparked the cap idea. I’ve built this in public, which we will continue to do. I started with nothing, I started before the idea, and here we are.

Excited for 2026

There is a lot in store for 2026, we have artists we will feature, we have the designer range, launching next year and will continue to grow our circular, sustainable, deliciously soft organic cotton designs, bringing you circular, wearable art that’s been built to endure.

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It was hard to stop, this digital cupcake features our first design. I’m hungry now.

Wearable logic. Circular by design.

First life: catching golden-hour wind on a skater’s back. Next life? Whoever needs it next. Clothes should travel; not landfill.

If we were all to have a penny for the world’s problems right now, we’d have a lot of pennies. I’m not here to lecture you. We know. By now we all know. We’ve all been told to quit, and we’re all out back smoking thirty at once.

But we can do better than 90 million tons of textile waste.

The good news? The solutions already exist. One of them is our King’s Award winning Third-party production and fulfilment service. Everything we make is organic cotton, dyed with a process clean enough to produce drinkable water; and every piece is fully recyclable when it reaches the end of your story with it.

Circular Fashion is the future.

Not in a trending way. In a logical way. A single garment can serve multiple lives:

·       a first owner

·       a second owner

·       a second-hand market

·       and finally, Remill; where it’s respun into something new

Remember hand-me-downs? Cousins’ shirts? Clothes used to travel. Fast fashion and poor quality are what broke that system.

Recycling textiles is just the beginning.

For me, the ethos behind the build has been the backbone of everything, from designing the world’s most amazing cap (coming in 2026) to choosing our fulfilment service. Organic. Circular. Sustainable. Renewable energy.
Not buzzwords; decisions.

Organic, Circular, Sustainable, Renewable Energy

It’s as much about what I want to see as what fashion should be. Something that can be passed down from generation to generation, or something that can serve a second life on a market elsewhere. Not end up in landfill.

Built with purpose

And with Mongrel Logic.