Testing organic growth, not just organic cotton.

Close-up photograph of my dirt-covered hand placing small marbles on asphalt, symbolising starting from zero and organic growth.

Part of my early strategy is to test organic growth. Our small social accounts have only just found their full vocabulary, and testing has started.

Instagram stats are not a healthy place to live in.

Don’t get me wrong, it’s fun. I’m up for the challenge. But, playing a medium-to-long-term game while looking at daily stats is a bit like watching an hourglass fill, one grain of sand at a time. That part is dull as anything. Luckily, not tied to my personal sense of power or validation, but absolutely tied to planning and upcoming projects.

A Game of Follows.

Sorry…couldn’t help myself. Why am I being such a dick about doing it the hard way? Well, I can’t fully test the financial sustainability of the system without starting with zero.  It’s a lot to explain in a short blog, but part of what I am testing is the zero-start-up (or near zero, let’s face it) cost philosophy as well. But I did start the blog, before all of this was born, with nothing. Free documents, free versions, free everything.

How am I avoiding burnout?

I’ve planned. Most of the end of 2025 was spent documenting, taking pictures of our prints and garments in real life. I have endless content to use; the hard part is putting it together in a way that is legible.

I’m not so good with patience.

I wish there were another two of me. But we’d need to be able to tell each other apart so one of them is a cyclops and the other has snakes for hair. Read into that, what you will. I just mean sheer workload and ability to make time to be able to separate myself from it for long enough to have a good idea. That’s tough.

Speaking of good ideas.

I’m currently working on the latest design. I’ve been recording some of the process, not sure what I’ll share yet, but, fuck ja, if organic growth and slogging sounds familiar to you then join me why don’t you?