Sun Eaters
A doodle. A grin. A giant cosmic worm.
Sun Eater began as a sketch over before evolving into one of the first true species of The Canis. This is how a bedtime doodle became mythology, original art, and sustainable streetwear.
I honestly have no idea why I put that doodle on a tee.
It must be his stupid grinning face.
He makes me laugh.
No one knew that this 11pm doodle, would become a species, a force of nature.
“I ate the sun, but I’m sorry!”
Star Maggots
Attracted to dying or unstable light.
They only know one way to solve a problem.
No world, no problem.
I almost deleted it
When I started the shop with my 20 year old teenage art, I knew they were characters, I knew there was a world.
The world just hadn't revealed itself yet.
While every other brand is doing back prints, sleeve prints and full-garment graphics,
I'm drawing star maggots.
Sun Eater is no longer a drawing
He’s a giant cosmic worm.
He cleans up.
He might eat our sun.
But he’ll definitely apologise after.
Let the design breathe
Inhale, hum, bark. (if you know, you know)
That's the transition from illustration to mythology.
I’m having so much fun. There aren’t enough hours in the day.
Though this heatwave is making me, question things. Maybe he should eat it…
How To Play
The Canis is built around alignment. It’s an evolving world of characters, artifacts, transmissions and hidden stories.
You don't enter The Canis. You recognise it.
You don't enter The Canis. You recognise it.
Find The Canis.
What is The Canis?
P.S The Canis doesn’t iron on Sundays.
The Canis is an evolving world of characters, artifacts, transmissions and hidden stories.
How to play?
1. Find The Canis.
2. Receive the transmission.
3. Choose your allies.
4. Wear the artifact.
5. You are now are guardian of The Canis. Unearth new fragments.
6. The Canis takes it back. Scan the QR code.
Why?
We believe storytelling can change behaviour. Rather than asking people to recycle because they should, we ask whether participation in a fictional world can make returning clothing feel meaningful.
Do you have to play?
No.
You can simply wear the artifact.
Many people do.
But if you pay attention, you'll notice patterns, symbols, characters and transmissions hidden throughout the collection.
What's coming next?
More artifacts. More characters.
More worlds. More signals.
The story is still unfolding.
Some chapters remain hidden.
How To Confuse Any Algorithm
Building a sustainable streetwear brand around mythology, comics, worldbuilding and long-form storytelling. Apparently algorithms dislike this.
This is Logic, communicating through the medium of vintage advertising.
Build a sustainable streetwear indie brand where there is long-form storytelling, TCG’s, gaming, mythology, characters, conditions, tokens, comics, art. And your audience is scattered like crabs.
Ta-dah. Confusion says when in doubt, climb tree.
I know I should care more
It’s very hard to do that.
I am too busy having fun building The Canis.
It’ll catch up eventually.
Does it hurt?
Yes.
Spending 3 hours developing reels, like one quoting Crabulon which then gets delivered to 38 people, is kinda brutal.
I’m not going to lie.
Expecting the algorithm to promote “Arise my mighty pink army, Attack!” which incidentally are lyrics from one of the funniest songs on the planet, is also borderline lunacy.
Don’t panic
It’s not been 12 months since I asked you to hold my beer yet.