The Mongrel Logic Shop is fully born

Founder (that’s me) wearing the signature tee

I lead the end-to-end creative direction, product development, brand strategy, and digital ecosystem build.  I feel like Dorothy caught in a whirling Tornado, but there is no Kansas, just Instagram and Algorithms.

And our baby teeth fell out.

The teething stage is now. I’ve just finished our tenth design and am hugely proud to be working with our King’s Award winning third-party production and fulfilment service. Our labels come with a QR code that can be scanned for a discount and returnable for recycling. A circular fashion system. I am doing my part to eliminate fashion waste.

Vintage art on nice, thick, soft…fabric.

It’s an incredibly exciting time; our early designs feature literal vintage artwork reimagined, and the shop is starting to look like a real shop. There is so much more to come, I have a few feature artists lined up and more information to follow soon.

The next phase is even bigger

Obviously, I need to make some noise. Our tiny audience: are the ones who knew from the start. The ones who saw me come up with all of this on the old blog and website and hung around for a month while we moved. Legends.

From circular fashion to designer range

I’m working closely with experts in the field to develop patterns and fabrics; all while designing the core range. I do wish I could show you more, and I will very soon but for now it’s all under wraps.

Thanks to the OG subscribers

Just wanted to finish by saying a huge thanks to the people who have been in this little world with me from the start.

Wearable logic. Circular by design.

First life: catching golden-hour wind on a skater’s back. Next life? Whoever needs it next. Clothes should travel; not landfill.

If we were all to have a penny for the world’s problems right now, we’d have a lot of pennies. I’m not here to lecture you. We know. By now we all know. We’ve all been told to quit, and we’re all out back smoking thirty at once.

But we can do better than 90 million tons of textile waste.

The good news? The solutions already exist. One of them is our King’s Award winning Third-party production and fulfilment service. Everything we make is organic cotton, dyed with a process clean enough to produce drinkable water; and every piece is fully recyclable when it reaches the end of your story with it.

Circular Fashion is the future.

Not in a trending way. In a logical way. A single garment can serve multiple lives:

·       a first owner

·       a second owner

·       a second-hand market

·       and finally, Remill; where it’s respun into something new

Remember hand-me-downs? Cousins’ shirts? Clothes used to travel. Fast fashion and poor quality are what broke that system.

Recycling textiles is just the beginning.

For me, the ethos behind the build has been the backbone of everything, from designing the world’s most amazing cap (coming in 2026) to choosing our fulfilment service. Organic. Circular. Sustainable. Renewable energy.
Not buzzwords; decisions.

Organic, Circular, Sustainable, Renewable Energy

It’s as much about what I want to see as what fashion should be. Something that can be passed down from generation to generation, or something that can serve a second life on a market elsewhere. Not end up in landfill.

Built with purpose

And with Mongrel Logic.

Logic Descends: The Origin Story of the Second Design.

It was 2002. I was 23. Aw. Or Aaah. Not sure which.

A night of Skull Monkeys & Resident Evil

I was housesitting and spent an evening drawing, playing Skull Monkeys, and watching the first Resident Evil. That’s when I drew Logic Descends. She didn’t have a name then. I drew two versions that night. I kept both

Enter: Attempted Burglary at 3AM

Much later, I was woken up by the sound of a crowbar hitting a metal gate. I switched the lights on. They ran. Cops came. Life went on.
Make of that what you will.

Logic Descends… or Angel?

You decide. When I revived her for Mongrel Logic, I kept her mostly as she was, her face is new, the animalistic stance, the sharp energy, the slightly feral wings, they’re the same.

She’s a piece of my early creative DNA.

2002 Time Capsule

This is me from the same year (and my brother); oversized jumper, corduroy’s (I know) too big. Basically… still me.

Some things change. Some things don’t. And sometimes, the things you made decades ago find their way back home.
More designs (and more stories from the vault) coming soon.