Wearable logic. Circular by design.
“The solutions already exist. One of them is our Queens award winning Third-party production and fulfilment service. Everything we make is organic cotton, dyed with a process clean enough to produce drinkable water; and every piece is fully recyclable when it reaches the end of your story with it.”
First life: catching golden-hour wind on a skater’s back. Next life? Whoever needs it next. Clothes should travel; not landfill.
If we were all to have a penny for the world’s problems right now, we’d have a lot of pennies. I’m not here to lecture you. We know. By now we all know. We’ve all been told to quit, and we’re all out back smoking thirty at once.
But we can do better than 90 million tons of textile waste.
The good news? The solutions already exist. One of them is our King’s Award winning Third-party production and fulfilment service. Everything we make is organic cotton, dyed with a process clean enough to produce drinkable water; and every piece is fully recyclable when it reaches the end of your story with it.
Circular Fashion is the future.
Not in a trending way. In a logical way. A single garment can serve multiple lives:
· a first owner
· a second owner
· a second-hand market
· and finally, Remill; where it’s respun into something new
Remember hand-me-downs? Cousins’ shirts? Clothes used to travel. Fast fashion and poor quality are what broke that system.
Recycling textiles is just the beginning.
For me, the ethos behind the build has been the backbone of everything, from designing the world’s most amazing cap (coming in 2026) to choosing our fulfilment service. Organic. Circular. Sustainable. Renewable energy.
Not buzzwords; decisions.
Organic, Circular, Sustainable, Renewable Energy
It’s as much about what I want to see as what fashion should be. Something that can be passed down from generation to generation, or something that can serve a second life on a market elsewhere. Not end up in landfill.
Built with purpose
And with Mongrel Logic.
Logic Descends: The Origin Story of the Second Design.
“Some things change. Some things don’t.
And sometimes, the things you made decades ago find their way back home.”
It was 2002. I was 23. Aw. Or Aaah. Not sure which.
A night of Skull Monkeys & Resident Evil
I was housesitting and spent an evening drawing, playing Skull Monkeys, and watching the first Resident Evil. That’s when I drew Logic Descends. She didn’t have a name then. I drew two versions that night. I kept both
Enter: Attempted Burglary at 3AM
Much later, I was woken up by the sound of a crowbar hitting a metal gate. I switched the lights on. They ran. Cops came. Life went on.
Make of that what you will.
Logic Descends… or Angel?
You decide. When I revived her for Mongrel Logic, I kept her mostly as she was, her face is new, the animalistic stance, the sharp energy, the slightly feral wings, they’re the same.
She’s a piece of my early creative DNA.
2002 Time Capsule
This is me from the same year (and my brother); oversized jumper, corduroy’s (I know) too big. Basically… still me.
Some things change. Some things don’t. And sometimes, the things you made decades ago find their way back home.
More designs (and more stories from the vault) coming soon.
Look ma, I made a hoodie!
“I’m not here to debate ghosts. SEO’s going to hate this because it makes no sense. But I’ve thrown out my second rulebook and built something new.”
The build begins. One eye, one line, one rule broken.
I’ve only just stopped dreaming in web build, waking up in the middle of the night feeling like I’ve been holding down ctrl shift or something for hours. There are two things happening simultaneously.
The Shop Is Open
I somehow managed to pull that all together in a day and a half. And I’m loving every minute of it. Ok, maybe not so much the stress part; but I have gotten better at managing everything. As it stands, I am a non-conformist. I’m the guy that pushes the red button that says do not push. OK, I’m not that dumb but when I am told no, I usually pick it up and go- ok but why?
Rebel with a cause.
My cause is not unique, it’s essential. We all know we need to improve everything from fashion to well, everything. ‘Lest we all end up like Mad Max. So, I’m not going to bang on about that, other than to say that developing products that last is incredibly important to me. It took months of research before choosing Teemill, and I am eagerly awaiting my first sample, I’ll share as soon as it arrives. I cannot wait to launch our designer range. To say I’ve been working hard is an understatement. I used to talk to people about stars, actual ones not the Hollywood kind, and now the only thing that comes out of my mouth is related to building, design or vision.
I’ve had to start watching Ghost Adventures again as a way of switching off.
There’s nothing like Aaron’s “whoa’s” to take your head out of reality. I’m not here to debate ghosts though. I am here to say I watch things like this to escape, and I’ve just finished a series, the first in almost a decade, thank you Peacemaker. I don’t have time nor the inclination to watch six episodes just for a bit of story and ten to get to the big action sequence. I haven’t watched any series aside from maybe the pilot in years. Kudos.
Although would I have watched it if John Cena wasn’t in it?
Doubt I would have clicked. Clearly, I don’t want to talk about work, I’m due to finish a design today, hopefully bring it to you asap, and I started writing this last night talking all business and it made my eyes water and my brain go all squirmy.
If this sounds like the kind of fashion you’re into
Bwaahahahahahaha. SEO is going to hate this because it makes no sense. But I’ve just thrown out my second rule book. If you weren’t around for the old blog, the last time I threw out a rulebook I built this. This time I drop kicked it out. Boom. I’d rather innovate than copy, hopefully, I’m not a complete idiot and this all works out nicely. So far, I’ve built a business in a few short months. And launched it. So…hold my beer. Wait, was that a ghost?