Look ma, I made a hoodie!

The build begins. One eye, one line, one rule broken.

I’ve only just stopped dreaming in web build, waking up in the middle of the night feeling like I’ve been holding down ctrl shift or something for hours. There are two things happening simultaneously.

The Shop Is Open

I somehow managed to pull that all together in a day and a half. And I’m loving every minute of it. Ok, maybe not so much the stress part; but I have gotten better at managing everything. As it stands, I am a non-conformist. I’m the guy that pushes the red button that says do not push. OK, I’m not that dumb but when I am told no, I usually pick it up and go- ok but why?

Rebel with a cause.

My cause is not unique, it’s essential. We all know we need to improve everything from fashion to well, everything. ‘Lest we all end up like Mad Max. So, I’m not going to bang on about that, other than to say that developing products that last is incredibly important to me. It took months of research before choosing Teemill, and I am eagerly awaiting my first sample, I’ll share as soon as it arrives. I cannot wait to launch our designer range. To say I’ve been working hard is an understatement. I used to talk to people about stars, actual ones not the Hollywood kind, and now the only thing that comes out of my mouth is related to building, design or vision.

I’ve had to start watching Ghost Adventures again as a way of switching off.

There’s nothing like Aaron’s “whoa’s” to take your head out of reality. I’m not here to debate ghosts though. I am here to say I watch things like this to escape, and I’ve just finished a series, the first in almost a decade, thank you Peacemaker. I don’t have time nor the inclination to watch six episodes just for a bit of story and ten to get to the big action sequence. I haven’t watched any series aside from maybe the pilot in years. Kudos.

Although would I have watched it if John Cena wasn’t in it?

Doubt I would have clicked. Clearly, I don’t want to talk about work, I’m due to finish a design today, hopefully bring it to you asap, and I started writing this last night talking all business and it made my eyes water and my brain go all squirmy.

If this sounds like the kind of fashion you’re into

Bwaahahahahahaha. SEO is going to hate this because it makes no sense. But I’ve just thrown out my second rule book. If you weren’t around for the old blog, the last time I threw out a rulebook I built this. This time I drop kicked it out. Boom. I’d rather innovate than copy, hopefully, I’m not a complete idiot and this all works out nicely. So far, I’ve built a business in a few short months. And launched it. So…hold my beer. Wait, was that a ghost?

Building the best cap in the world.

Designer drawing embroidery artwork for the Mongrel Logic™ Signature Cap.”

I know; that’s a bold claim; any day now I half-expect Elf to burst through the door and congratulate me. Just kidding. Mostly.
Still, it hasn’t deterred me from trying. Defining it. Creating it. Drawing the embroidery. Designing the fabric. Agonising over the tiniest details for days on end; a seam, for instance, or the jacquard I keep changing my mind about, or a two-day internal debate about GSM.

When an idea becomes a movement.

Turns out I’m full of bold claims. But this isn’t just about making a cap that lasts a lifetime; it’s about building a movement.
A business that’s profitable, scalable, and creates space for other talent to shine too.
I’ve spent months developing a product designed to outlast trend cycles; something that’s wearable art, not fast fashion.
If you like the idea of clothing that can be passed down, if you love luxury but walk dogs too much to Dolce that shit, and if streetwear lives in your bones, stick around.

The cap that changed everything.

I never imagined I’d end up here. The last time I tried to kick this off, the pandemic happened. Somewhere between exhaustion and obsession, this project became the thing that kept me going.
Beyond all the big-world chaos, this started from something simple: I had nothing to wear.
I don’t wear make-up daily. I walk dogs. I get covered in mud. I live in trackies, hoodies, and caps; but that doesn’t mean I want to look like I’ve raided a jumble sale. They just don’t make what I need or want. So, I’m making it.

So when it the bloody cap getting here?

Soon. I can’t say much yet, things are still moving, but if all goes to plan, before the year’s out.
It’s a luxury cap built to last a lifetime. The embroidery artwork alone took over 35 hours, the fabric design even longer. Every detail has been considered to make it look and feel like the best cap in the world; durable, timeless, and eco-friendly.

More updates are coming

One thing on my never-ending to-do list: a newsletter. I’ll have it live in the next week or so.
If this sounds like your thing, stick around. When you see the cap, you’ll want to be in the loop for future drops; because this is just the beginning.
If you want to be one of the first to own the first-ever Mongrel Logic™ cap, sign up when the newsletter lands and follow along on socials.