Mongrel Logic, The Pavement Special, The Canis Kerryn Hewitt Mongrel Logic, The Pavement Special, The Canis Kerryn Hewitt

How To Confuse Any Algorithm

Building a sustainable streetwear brand around mythology, comics, worldbuilding and long-form storytelling. Apparently algorithms dislike this.

Vintage 1950s-style television advertisement showing a smiling woman in a retro kitchen holding a dripping black, green and purple crown. Large text reads “New! Corruption™”. Part of The Canis worldbuilding project by Mongrel Logic.

This is Logic, communicating through the medium of vintage advertising.

Build a sustainable streetwear indie brand where there is long-form storytelling, TCG’s, gaming, mythology, characters, conditions, tokens, comics, art. And your audience is scattered like crabs.

Ta-dah. Confusion says when in doubt, climb tree.

I know I should care more


It’s very hard to do that.

I am too busy having fun building The Canis.

It’ll catch up eventually.

Does it hurt?


Yes.

Spending 3 hours developing reels, like one quoting Crabulon which then gets delivered to 38 people, is kinda brutal.

I’m not going to lie.

Expecting the algorithm to promote “Arise my mighty pink army, Attack!” which incidentally are lyrics from one of the funniest songs on the planet, is also borderline lunacy.

Don’t panic

It’s not been 12 months since I asked you to hold my beer yet.

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