A Christmas Of Refinement.

Lilith’s Corsage in progress

Much to the annoyance of everyone around me, the amount of work I have been doing to build this little engine that could, has kept me up so late that I almost saw Santa.

Have you ever dreamed in ctrl c, ctrl v?

Neither had I, until I started building the shop. I now find myself waking in the night with tension from holding down Ctrl +C and not pasting it, because technically, I’m asleep. This should give you some indication of how many alt texts, descriptions, documents, versions, oh my!

The little engine that could.

Four days of drawing later, our latest design, Lilith’s Corsage, is now on the website. I wanted to do a lily, but not floral in the traditional sense. I pulled elements from older drawings and folded them into the piece; that’s where the checkerboard petals come from, for example.

I guess now the test of the dream begins.

Not the ctrl copy and paste dream. The whole thing. I’ve tried breaking it, and it stands. And now I’m about to roll the proverbial boulder down the hill.

Too many metaphors?

This is the first chance I’ve had to flex in two weeks of product design, store development, and endless strategy work. So yes, too many metaphors. My brain is trying to wake up after long hours of repetitive tasks. It’s not quite there yet.

A refined store front and some new pyjamas.

That’s really…a wonderful thing.

The Mongrel Logic Shop is fully born

Founder (that’s me) wearing the signature tee

I lead the end-to-end creative direction, product development, brand strategy, and digital ecosystem build.  I feel like Dorothy caught in a whirling Tornado, but there is no Kansas, just Instagram and Algorithms.

And our baby teeth fell out.

The teething stage is now. I’ve just finished our tenth design and am hugely proud to be working with our King’s Award winning third-party production and fulfilment service. Our labels come with a QR code that can be scanned for a discount and returnable for recycling. A circular fashion system. I am doing my part to eliminate fashion waste.

Vintage art on nice, thick, soft…fabric.

It’s an incredibly exciting time; our early designs feature literal vintage artwork reimagined, and the shop is starting to look like a real shop. There is so much more to come, I have a few feature artists lined up and more information to follow soon.

The next phase is even bigger

Obviously, I need to make some noise. Our tiny audience: are the ones who knew from the start. The ones who saw me come up with all of this on the old blog and website and hung around for a month while we moved. Legends.

From circular fashion to designer range

I’m working closely with experts in the field to develop patterns and fabrics; all while designing the core range. I do wish I could show you more, and I will very soon but for now it’s all under wraps.

Thanks to the OG subscribers

Just wanted to finish by saying a huge thanks to the people who have been in this little world with me from the start.