Studio Updates, Behind the Build Kerryn Hewitt Studio Updates, Behind the Build Kerryn Hewitt

Mongrel Logic is 2 months old!

Mongrel Logic just turned two months old. From rebuilding the shop to launching our first designs, it’s been wild, painful, brilliant and we’re only getting started.

A AI generated image of a cupcake featuring the Mongrel Logic Logo and in the same colour gradient. I simply can't bake that well.

Mongrel Logic Cupcake with Logo icing (not its not real, how else do you give a website and a brand a cake?)

I’m not going to lie, that was painful. It was fun, but also painful. I have built a shop, rebuilt a website, more times than I can remember, our designs are rolling. Fixed embarrassing errors, all of them, I hope.

We’ve got new designs coming

I’m working on our next design as, well…not as I type that would make me an octopus. But now. Currently.

Now it’s time to spread our wings

It’s been a massive amount of work to get here. I’ve been up till ungodly hours sorting out everything from marketing strategies to future Core Range designs and our Limited-Edition range.

It’s all been worth it.

I started the blog two years ago with no direction and just waffled on for over a year before I developed any of this. I have some loyal bloody crew that have watched me do this from the start and talk about everything from cutting down trees to the thing that sparked the cap idea. I’ve built this in public, which we will continue to do. I started with nothing, I started before the idea, and here we are.

Excited for 2026

There is a lot in store for 2026, we have artists we will feature, we have the designer range, launching next year and will continue to grow our circular, sustainable, deliciously soft organic cotton designs, bringing you circular, wearable art that’s been built to endure.

 

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A AI generated image of a cupcake featuring the first design. I simply can't bake that well.

It was hard to stop, this digital cupcake features our first design. I’m hungry now.

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