How To Confuse Any Algorithm
Building a sustainable streetwear brand around mythology, comics, worldbuilding and long-form storytelling. Apparently algorithms dislike this.
This is Logic, communicating through the medium of vintage advertising.
Build a sustainable streetwear indie brand where there is long-form storytelling, TCG’s, gaming, mythology, characters, conditions, tokens, comics, art. And your audience is scattered like crabs.
Ta-dah. Confusion says when in doubt, climb tree.
I know I should care more
It’s very hard to do that.
I am too busy having fun building The Canis.
It’ll catch up eventually.
Does it hurt?
Yes.
Spending 3 hours developing reels, like one quoting Crabulon which then gets delivered to 38 people, is kinda brutal.
I’m not going to lie.
Expecting the algorithm to promote “Arise my mighty pink army, Attack!” which incidentally are lyrics from one of the funniest songs on the planet, is also borderline lunacy.
Don’t panic
It’s not been 12 months since I asked you to hold my beer yet.
Ultraviolet Fractal
When I drew Ultraviolet in the early 2000s I was wrestling with the same questions I'm wrestling with now. The global issues haven't moved. Unless you count backwards as movement. This is the next chapter.
Model wearing Ultraviolet Fractal - Organic Streetwear for those unbroken.
When I drew Ultraviolet in the early 2000’s, I was wrestling with a lot of the same concerns as I am now. Not because my life hasn’t moved, it has, but the global issues I was thinking about at 17, haven’t.
Unless you count backwards as movement.
Creator or Destroyer
It’s about wrestling with the existential and where you place judgement. If you fix it here, does it break there? How do you know anything? How do you know what you don’t know? Are we creating or destroying? Earth or Purgatory? Are we alive or dead? That’s what I thought about at 17 – read into that what you will.
I’ve just finished Ultraviolet Fractal
The next chapter in the story. It’s the twenty year later version of the same questions. It’s the start of Ultraviolet as a character, and each new iteration, is an exploration of that story. Organic streetwear for those unbroken. Still building, still trying, still fighting. Still figuring it out.