The Canis Game
What exactly is The Canis? After days of trying to define the world I was building, I finally realised the answer was staring me in the face. This behind-the-scenes journal explores the game, the comics, the cards, AI, and a painting from my teens that somehow predicted it all.
It’s hard to articulate how many things I hold in my head on any given day. Building this game out is fun and terrifying in equal measure. I’m sure you can guess why. But in case you can’t, its fun because I get to play for a significant portion of my time, making up star maggots and mapping their evolution.
It’s terrifying because it’s early. Literally no one but me asked for this.
Kinda rule number one of business.
I have a habit of approaching things from a different angle.
It is so actively in development, that I have been asking myself the question, what is ‘The Canis’, is it a world, a universe? Yes me, the builder of it. This has been going on for days.
And only just landed on the right words, roughly sixty seconds ago.
It’s a game. Duh.
Really, I blame my to do list. It wraps around the planet at this point.
Designing the cards
I can’t be an expert in everything and believe me, I am not. I have enough background to build this without feinting each day, but I have gaps.
One rather amusing one, was realising how integrated the cards and comics are. To anyone who has been building games for centuries, I salute you. It was only when I sat down to write the comic that I realised I had to design the cards first.
We haven’t even got to the art yet.
The art
While recording for socials this week, I have been talking about AI. Love or hate it, its here. I only use my own art to generate our AI reels.
It’s how I can test personalities, ideas, concepts, styles, formats without spending 14 weeks trapped in an art cycle that I can’t maintain.
I draw all the hoodie designs, characters, and worlds. I am drawing all the comics, cards and I write the blog, my website and my world. This is not an AI world.
It seems like it has been living in my head a very long time; I found a photo of an old painting I did, and thematically, it’s eery how it is kinda all there without it knowing what it was yet. This was painted sometime in the 2000s.
Eyeballs, weird trees, random entity. That giant sun. Spooky.
Now, I started this all with art from my teens, but finding this photo with all those elements was nuts. This painting has now inspired another world and characters.
I use AI to help research, SEO, editing, project management, and images.
I dream of the day that I can hire writers and artist etc.
The thing that bothers me most about AI, is sustainability. With it being the backbone of everything I build, coupled with no data and warranted suspicion, it remains to be seen how we deal with that, globally as well as individually. This blog is not long enough for the rest of the arguments so moving on.
A painting (and photo) from the 2000s. Looking back, it's strange how many themes that became The Canis were already there.
When are the comics coming?
Now-now. Over the coming weeks I’ll be sharing progress and taking you along for the ride.
And the cards?
Just-now.
Official terminology…
It’s happening now. I have already started. The world is coherent, the game is playable, the system is working, the world is growing faster than I can keep up. I just need to build all the other parts you can play with.
No pressure. When I start licking the chalk I will let you know.
How To Play
The Canis is built around alignment. It’s an evolving world of characters, artifacts, transmissions and hidden stories.
You don't enter The Canis. You recognise it.
You don't enter The Canis. You recognise it.
Find The Canis.
What is The Canis?
P.S The Canis doesn’t iron on Sundays.
The Canis is an evolving world of characters, artifacts, transmissions and hidden stories.
How to play?
1. Find The Canis.
2. Receive the transmission.
3. Choose your allies.
4. Wear the artifact.
5. You are now are guardian of The Canis. Unearth new fragments.
6. The Canis takes it back. Scan the QR code.
Why?
We believe storytelling can change behaviour. Rather than asking people to recycle because they should, we ask whether participation in a fictional world can make returning clothing feel meaningful.
Do you have to play?
No.
You can simply wear the artifact.
Many people do.
But if you pay attention, you'll notice patterns, symbols, characters and transmissions hidden throughout the collection.
What's coming next?
More artifacts. More characters.
More worlds. More signals.
The story is still unfolding.
Some chapters remain hidden.
How To Confuse Any Algorithm
Building a sustainable streetwear brand around mythology, comics, worldbuilding and long-form storytelling. Apparently algorithms dislike this.
This is Logic, communicating through the medium of vintage advertising.
Build a sustainable streetwear indie brand where there is long-form storytelling, TCG’s, gaming, mythology, characters, conditions, tokens, comics, art. And your audience is scattered like crabs.
Ta-dah. Confusion says when in doubt, climb tree.
I know I should care more
It’s very hard to do that.
I am too busy having fun building The Canis.
It’ll catch up eventually.
Does it hurt?
Yes.
Spending 3 hours developing reels, like one quoting Crabulon which then gets delivered to 38 people, is kinda brutal.
I’m not going to lie.
Expecting the algorithm to promote “Arise my mighty pink army, Attack!” which incidentally are lyrics from one of the funniest songs on the planet, is also borderline lunacy.
Don’t panic
It’s not been 12 months since I asked you to hold my beer yet.