What it means to be early.
Being early in a space isn't a flex. It's a fact, and a bet. Here's what it means to build sustainable streetwear before the crowd arrives.
In a space that is arguably saturated, being early is a genuinely annoying problem to have. When I started this business, a single idea exploded into a full-blown world, system and vision.
One person. Infinite space.
Sustainable streetwear is born
There are people doing elements of what I'm building here, but not all of it together. And almost no one doing what I'm developing with the designer range. More on that soon.
Creating wearable art is the first expression of Mongrel Logic. I have never fit in boxes and I'm not about to start now. This is art for people like me, who listen to metal, hip-hop, Opera, acid jazz and R&B, who grew up on surf, skate and anarchy. Colour meets psychosis. But equally important is building something that endures, not just in the wardrobe, but in the world. Systems that are better than what exists today.
Being early is not an ego statement
It's just a fact. We have a long way to go before fashion stops adding to the problem. I'm trying to do things better. Build better, last longer, endure.
Fashion should be heirlooms
Not landfill. I'm the first of a very particular kind of thing, bringing circularity to everyday wear, wearable art and mythology to streetwear, and a designer range built to last a lifetime.
That’s Mongrel Logic
For those who see it before the rest.