Before the cap, there was the build.
This is where Mongrel Logic took form. The sketches, the logic, the pulse that shaped the house.
Designed, documented, and built by Mongrel Studio.
Early sketches of the Mongrel Logos; testing symmetry, flow, and control.
The first full mark; pencil, paper, and intent. The foundation taking shape by hand.
The moment the mark found its rhythm, Mongrel Logic, drawn from instinct and built to endure.
Translating instinct into structure; the Mongrel Studio mark taking shape in Photoshop.
Colour testing for The Pavement Special; where the first logic met the first pulse.
Early concept sketch for The Pavement Special. Rough, raw, and rightly left behind.
Drawing the logic; first drafts of what would become the mark.
Still building the mark, every line a test of control.
Same process, new audience. The studio’s first critic on the couch.
Same couch. Same notebook. Different idea.
A studio in motion, even when it looks still.
10 June 2025; the first sketch of The Pavement Special. The date the logic hit paper.
First mark. First spark.
Caught mid-build, trying not to be in the frame while the mark takes shape.
Trying to stay awake while drawing logos
Still drawing. Still awake. Just.
First ink. No turning back.
The Pavement Special and Mongrel Studio marks; two halves of the same build, drawn before the Logic took its final form.
Colour mapping The Pavement Special; testing gradients, rhythm, and flow in Photoshop.
Shaping the Mongrel Studio mark; first digital build, layering the structure in Photoshop
Mongrel Studio: colour and chaos coming together. The mark learning to move.
Final colour balance pass before the signature gradient was set.
The Pavement Special, first colour pass in Photoshop.
Mongrel Logic™ final layers coming together. Background noise: one hungry studio dog.
Mongrel Logic™ final build in motion
The Mongrel Logic™ Logo
The Mongrel Studio Logo
The Pavement Special Logo
Mongrel Logic™ logo with a black background
Mongrel Studio Logo with a black background
Mongrel Logic™ Logo with a black background