The Mongrel Logic Shop is fully born

Founder (that’s me) wearing the signature tee

I lead the end-to-end creative direction, product development, brand strategy, and digital ecosystem build.  I feel like Dorothy caught in a whirling Tornado, but there is no Kansas, just Instagram and Algorithms.

And our baby teeth fell out.

The teething stage is now. I’ve just finished our tenth design and am hugely proud to be working with our King’s Award winning third-party production and fulfilment service. Our labels come with a QR code that can be scanned for a discount and returnable for recycling. A circular fashion system. I am doing my part to eliminate fashion waste.

Vintage art on nice, thick, soft…fabric.

It’s an incredibly exciting time; our early designs feature literal vintage artwork reimagined, and the shop is starting to look like a real shop. There is so much more to come, I have a few feature artists lined up and more information to follow soon.

The next phase is even bigger

Obviously, I need to make some noise. Our tiny audience: are the ones who knew from the start. The ones who saw me come up with all of this on the old blog and website and hung around for a month while we moved. Legends.

From circular fashion to designer range

I’m working closely with experts in the field to develop patterns and fabrics; all while designing the core range. I do wish I could show you more, and I will very soon but for now it’s all under wraps.

Thanks to the OG subscribers

Just wanted to finish by saying a huge thanks to the people who have been in this little world with me from the start.